Princeton Artificial Intelligence – Princeton University – Smith + Manning

Princeton Artificial Intelligence – Princeton University

Smith + Mannings design for the Princeton Artificial Intelligence identity builds on its visual connection to Princeton Data and Intelligent Systems and Princeton Statistics and Data Science through a shared interlocking chevron motif. Its distinct design language features clean, glowing lines that evoke the depth and complexity of AI. These luminous lines extend into background graphics, creating layered, reverberating patterns that convey movement, energy, and interconnected discovery.

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Smith + Manning was engaged to develop identities for these Princeton AI initiatives: Princeton AI Alignment + Safety, Princeton Societal AI , AI for Accelerating Invention, Natural and Artificial Minds, Princeton Language and Intelligence