Princeton Data and Intelligent Systems – Princeton University

We helped launch Princeton Data and Intelligent Systems (DaIS), a new academic unit at Princeton University with a comprehensive visual identity system. The DaIS visual identity is built around crisp, interlocking chevrons that glow and shift color where their forms overlap. The geometry symbolizes the convergence of data science, statistics, and artificial intelligence, while the luminous intersections suggest collaboration, discovery, and innovation.

The chevrons also function as a dynamic visual window, framing the diverse research, people, and initiatives across Princeton’s AI community. A clean typographic system, vibrant color, and restrained graphic language create a flexible, contemporary identity that is both distinctive and adaptable across applications.

DalS is organized around two main pillars: Princeton Statistics and Data Science and Princeton Artificial Intelligence.

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