Princeton AI Alignment and Safety

Smith + Manning developed a comprehensive visual identity for Princeton’s AI Alignment and Safety initiative, translating concepts of coordination and interconnected systems into a distinctive design language. This included an overall visual identity with logo lockups, website home page design, presentation templates, and event promotional materials, digital and print.

At the heart of the identity is a geometric symbol inspired by a fully connected six-node network (K₆), in which every point connects to every other. A central star emerges naturally from these connections, symbolizing alignment as an outcome of cooperation, coordination, and shared goals. The geometric language extends across a range of applications, creating a cohesive and recognizable identity.

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