Princeton Societal AI

Smith + Manning developed a comprehensive visual identity for Princeton’s Societal AI initiative. For Princeton Societal AI, the spherical, subtly biomorphic design draws inspiration from Leonardo da Vinci’s Vitruvian Man, symbolizing the human-centered values and interconnectedness at the heart of Societal AI. The varied shapes and colors of the inner forms reflect the diversity of perspectives, disciplines, and communities that shape society. Together, these elements represent the role of AI in advancing responsible design and deployment across society’s most critical institutions.

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