Princeton Innovation, Princeton University
Our new graphic identity helped launch Princeton Innovation, a new initiative at Princeton University. Faculty, students, alumni, and corporate and external partners of Princeton University have long been focused on advancing innovation and entrepreneurship for societal benefit. Smith + Manning’s new and distinctive graphic framework helps crystalize this, and features a dynamic chevron, an evolution of the chevron in the University’s seal.
For the inaugural conference, Engage 2020, the chevron acts as a window into real innovation success stories. Fields covered include energy and sustainability, bioengineering, art and architecture, and social impact.
The full graphic framework includes logo designs, web designs, presentation graphics, social media applications, video teasers, and conference graphics. A 24-page magazine rounds out the launch and will be shared with partners and sent to alumni around the world.