Princeton Robotics

As a part of the Princeton University School of Engineering, Princeton Robotics pairs academic rigor with a more kinetic, experimental spirit. The new visual identity is playful and energizing, reflecting work that advances enabling science and explores complex systems of robots and humans.

An unorthodox color palette (including pink!) and friendly, modular icons bring warmth and motion to the brand. The result is a Robotics program that feels precise yet human — intelligent, collaborative, and alive.

Visit robotics.princeton.edu